In his book “Triggers – 30 sales tools you can use to control the mind of your prospects” the author Joe Sugarman, ✍️ who has many decades of experience in direct marketing advertising brings out his own take on the best emotional, social and logical triggers that he employed during his successful career as an ads copywriter.

One of the triggers is Consistency. Once a buying decision is made it’s very likely that the buyer will continue to buy.

“If the buyer is ready to make a purchase it’s the ideal moment to show them something else to buy from you.”, the author argues.

Did you know that this principle is built-in on WooCommerce as the “upsell and cross-sell” features? These features allow the website owner to set up products that the customer is likely to buy once they are very committed (on the cart page).

These features are the “ people who bought product x also bought product y” or “you may be interested in… ” recommendations, which you can leverage on your Woocommerce website.

Small business owners: If you run an e-commerce website, are you taking advantage of this sales trigger and utilizing the software’s cross-sell feature to drive more sales on your website once a prospect is ready to buy?