ɪs a chat box 🗣 on a website a conversion helper or a conversion killer?

Here’s when I think a live chat box is a helper:

• 👥 when you actually have people to man it Or have an AI driven chat
• 💭 when it doesn’t obstruct important info on the page
• ⏰ when the wait time to get to an agent is within reason (who wants to wait 30 minutes on a chat box?)
• ❓when the Customer can have their purchase questions answered on the spot

Here’s when I believe chat is killing conversions:

• 💁🏻When there’s no one “home” to answer the ring at all times
• 👓 when it overlaps the UI and creates problems to view info or click a CTA
• ✍️ When the business doesn’t make the effort to write back to the client after hours
• 🛑 when you are adding a chat box just ‘cause the competitor has one on their website

Have you been wandering about adding a chat box to your/client website?