Small business owners: This week I’ve started talking about mind “triggers” that, when applied, could help you improve your website sales.
(If you haven’t seen my first post, the link is in the comments. )
Here’s another one for today. “Handling customers objections “ on your website.

How should you go about handling the objections and questions your prospects have about your product or service, on your website?
That’s where a well-written FAQ page comes into play.

Your FAQ page content should address the questions and objections your clients already have. Things like: competition, pricing, delivery, shipping, website checkout security, warranty, durability, expiry date… etc.

If there’s an obvious objection to purchasing your product via your website, try to resolve the objections. Show the great benefits your product will bring to their life/business. (For example: Even if it’s not available on their favorite shade of purple, they’ll still make a great impression!)😉

Research your current customer base and find out what questions they had before they decided to buy/sign up/consult with you. These will give you a starting point to build your website FAQ page with meaningful, real answers to the user’s questions.

Research your competitors and find out how they address objections to purchase on their website too. Never copy anything, of course.  That’s a big no-no.

Finally, build your website FAQ page to try to address these concerns in more detail and provide a convenient way for users on the website to continue the conversation via a link to a chat, a contact us form etc.

How should you present FAQs on the web page?
I suggest using an “accordion”  widget where the question is visible and when clicked the answer is displayed like a dropdown.

Ready to address your client’s objections and questions on your website and improve sales?